Group Head of Brand Marketing Indosat Teguh Prasetya says, at 2010 now, Android will have entered into the stage of penetration. That's because the introduction of Android has done various vendors since 2009, in Indonesia.Sudah sufficient knowledge of their people and in 2010 will be the stage where the Android operating system will start to penetrate into Indonesia, he said in Jakarta.
He considered there are some things that reflect the readiness of Android-based smart phone to be present in the Indonesian market. It can be seen from the availability of sophisticated handsets to class because Android handset level.Namun entry, open-source base, it will be easier by Teguh developed by the developer. While end-users can enjoy a variety of existing applications in Android.
Meanwhile, an international vendor Android is ready to market in Indonesia. Like Samsung who launched the galaxy Pica in the first quarter 2010. Samsung still looking for operators who want to cooperate bundling Android-based phones, said VAS & Online Marketing Business Department HHP Samsung Pambudi Sudirman.Ia assess if there is direct support of Google, then it could potentially, if you want to open a market in Indonesia. That's because of the very interesting user experiences the end user. “Google Map, Gmail calendar, contact persons have integrated many advantages, katanya.Namun he regretted the problems the lack of applications for Android. That is because developers are still very minimal content in Indonesia.” Surely the high-end market is still the main choice of many mobile phone manufacturers Android. Samsung Galaxi Pica more on mid-end market, said Pambudi Sudirman.Product Group Marketing Manager of Sony Ericsson mobile phones Hanny Sanjaya rate trends change every year. For instance today many mobile phones that provide features and services that support social networking.
“Sony Ericsson does not only see the trend of BlackBerry only, but all vendors of existing mobile phone, then Sony Ericsson to make mobile phone concept itself, ujarnya.Menyangkut Android, Sony Ericsson will launch the Xperia X10-based operating system, Google is at the end of March 2010. While bundling the service is still planned, including the price also can not be published. “Android operating system are new and not many people use in Indonesia. That's why Sony Ericsson is trying to get into the potential market is supported by various applications that can be used in Android, while not been maximized in the Java and Symbian, Sony Ericsson provides terangnya.Ia says Android-based phone starting from mid-end class to the high-end . While the Xperia X10 is one that will be included in the category of high-end.
Hanny said Sony Ericsson is showing a variety of advanced features including a touch screen rather than to rival the BlackBerry. But more on competitive technology, not suppress lain.Sementara product from the operator side are not worried about the coming of Android would interfere with the BlackBerry market. BlackBerry market is judged to have a separate segment. While feature-based phone service between Android, iPhone and BlackBerry varies such as Blackberry bold 9000, Blackberry Storm, and Tour.Menurut Teguh Prasetya each handset has the characteristics of each. As strong-messaging BlackBerry, iPhone and strong in the entertainment community. While Android as a new operating system supported by Google, is very strong for his own personal guide.BlackBerry have the strength, and Android phones will have its own market. Although a user may touch, but will use thematic needs of each specific phone. BlackBerry will not be undermined, he argued.
“Moreover, the culture of Indonesian people prefer to have more than one type of handsets, she said.
Tags: IPhone
